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Understanding Commissions
(562) 243-5325
The first thing to know about commissions is that
commission rates are not fixed by law. This is a free
market, and you may negotiate with the company you choose
to handle your listing. Having said that, let's take a
look at this issue from the other side, from the
realtor's viewpoint. Although not fixed, there are
"typical" commission structures. That is to say
that real estate brokers have determined over the years
what sort of commission rates can make the company
profitable, and, in this free market, it's hard to get a
higher split than what others are willing to work for, so
the balance of all these issues has pressed the number at
around six percent. Although the market is tough out
there, you may find it hard to find a company to work for
too much less than that. In the tough markets, only the
strong survive, and that is exactly the wrong time to be
taking listings at too much of a reduced rate. Remember,
the commission is being split between your listing
brokerage, and the company who brings the buyer to the
transaction, so your company in a typical six percent
deal is making three percent, while the "selling
brokerage", that is, the company who brings the
buyer, is earning the other three percent. Your company
"offers compensation" through the multiple
listing service a portion of their overall commission to
other brokers bringing buyers to the transaction, usually
50/50, but not always. You would be wise to write in your
listing agreement that the selling brokerage be offered a
full three percent, regardless of your overall commission
split. Let me explain this further. If you have agreed
with your listing company on a five and a half percent
commission, make sure they will offer a full three
percent to the selling broker, and take the short end of
two and a half for themselves. The reason is simple. If
there are many other properties out there like yours,
which do you think an agent with a good buyer is going to
show first? The one where he makes a full three percent,
or one where he makes only two or two and a half percent?
Real world, we all know the answer. Make sure your
property is looked at by the other agents in the same
economic light as any other deal out there. Or even
better, offer bonuses to the selling agents, get your
property shown first.In negotiating commissions, remember
that, most agents' hands are tied by their brokers in how
low the commission can go. This is also related to the
dollar value of the property being sold. If your home
will sell for $400,000, you might have an easier time of
getting a five percent commission than if you were
selling an $80,000 condo. The salability, that is, the
likelihood of the listing being converted to dollars in
the brokers pocket as well as the low total commission
from a relatively small $ 80,000 transaction will make it
difficult for the condo owner to get less than a six
percent commission rate in this market. You might
however, be able to negotiate a "variable rate
commission" (most agents won't even know what you're
talking about!) on most transactions. That is to say that
if the the same broker you're listing with also brings
the buyer to the transaction, they will agree to take a
lower commission on the deal. They are simple business
decisions the broker must make....some look at each deal
seperately, others make general rules of thumb, and don't
vary. You will have to test the waters, but don't be
afraid to negotiate the commission. And, remember, the
overall savings in 1/2 percent in commission is really
not all that much relatively; don't make it the ONLY
reason you select a broker for your listing. One comment
about selling a home without an agent..."By
Owner"....you're in for so much more grief than you
can imagine! Think twice. If you try it, at least get
some good advice so you can truly consider all the pros
and cons. You will still likely be offering compensation
to brokers who bring a buyer, so you are working very
hard and risking your personal safety to save three
percent, and you won't even be visible to 80% of the good
buyers out there. Negotiate a good deal with a competent
company and let the system work for you.
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